Do more insights equal better results? When neuroscience meets user research…

The hype of using neuropsychological methodologies finally arrived in the area of user research, with a particular focus on user testing. One of this year’s UXCamp Europe presentations was titled “next level of usability testing”, advocating the use of Electroencephalography … Continue reading

I might play this if I were younger – Five learnings from conducting a user experience study with children

Children and teenagers make up a significant share of browser gamers. According to studies by the Bundesverband Interaktive Unterhaltungssoftware, 20% of German online gamers are 19 or younger. Yet, due to parental consents, special invitations time restrictions, etc., it can be very … Continue reading